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Nike has developed a 3D-printed sports bra to help Olympian Faith Kipyegon become the first woman to run a mile in under four minutes. Why It Hits: By now, it’s no secret that Nike has faced a sales slump in recent years, prompting a change of CEOs and refocusing on sports performance over athleisure. Popularizing […]
Nike announced that it’s partnering with world-record Kenyan runner Faith Kipyegon on an ambitious attempt to help her become the first woman to run a mile in under four minutes. Why It Hits: Despite being the world’s largest sportswear brand, Nike has been sagging under declining sales and waning cultural relevance as competition has heated […]
Nike and Kim Kardashian’s SKIMS are partnering on a new brand called… you guessed it… NikeSKIMS. Why It Hits: Despite competing with Adidas to be considered the top athletic apparel and footwear brand in the world, Nike has been looking for a cultural and financial turnaround after slumping sales. Meanwhile, SKIMS is one of the biggest success stories in the fashion […]
The Future. Nike receives 12 billion bot attempts on its SNKRS app per month (and allegedly blocks 98% of them), but that doesn’t mean bots are solely to blame for the lack of high-profile shoes available. In reality, the footwear giant doesn’t make nearly enough of its product to meet demand. As the collectible market […]
Virtual sneaker brand RTFKT is putting its Nike ownership to good use with the physical release of its popular “Cryptokicks” sneaker.
Nike is opening a Web3 shopping platform, dubbed dotSwoosh.
RTFKT's new collection, dubbed CloneX, is not just exclusive to NFT holders but allows virtual items to be “forged” into physical ones and connected via a chip to their digital counterparts.
To celebrate its 50th anniversary, Nike dropped an AR installation in 11 of its stores worldwide to “highlight the spirit of DNA (Department of Nike Archives).”
Nike’s RTFKT is releasing real-world versions of its virtual “Space Drip” line — the company’s first simultaneous physical and digital sneaker.
Nike and metaverse sneaker creator RTFKT Studios are dropping the first of Nike’s new line of CryptoKicks, the Dunk Genesis.