TheFutureParty
A Community-based Media Company
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]
The Future. The Paris Olympics was the best guinea pig NBCUniversal could’ve asked for in the run-up to the Los Angeles Games, giving the Olympics broadcasters ample data on what audiences loved about the revamped coverage of the Games. Considering the love for this year’s entertainment and celebrity factors, don’t be surprised if NBCU taps […]
The Future. The NBA and WNBA finalized their TV deals for the next 11 years, and as expected, they’re rich. With sports rights seen as one of the few must-have pieces of programming needed to ensure that networks and streamers stay culturally relevant, the competition was fierce… which shows how including streaming distribution, Hollywood crossovers, […]
The Future. The NBA is preparing to announce the expansion of its league with two new teams — one in Seattle (which is all but already called for) and one in Las Vegas (a free agent). The potential Vegas team, which likely won’t be officially announced until after the NBA locks up its new media-rights […]
The Future. As the popularity of the WNBA continues to rise, sneaker brands are finally stepping up their sponsorship game. The new deals, cutting-edge products, and associated marketing could finally help drive up the price of media rights for women’s basketball to get closer to parity with men’s. Lacing up the leagueWelcome to the new […]
The Future. NBCUniversal has inked deals with IMAX and AMC Theaters to exhibit the Olympic Games to anyone who can’t make it to Paris this summer. If the screenings are a hit, marquee sports games might start to be intermixed with blockbusters all year round. A Paris productionThe biggest competition of the year is coming […]
The Future. The NBA’s first TV negotiations in a decade are set to be a big win for the league thanks to massive checks from NBC, Amazon, and Disney that are recalibrating who the major players are in the sports-rights market. The windfall from the deals will increase annual fees for the NBA by 2.5x […]
The Future. If a California judge approves the settlement in House vs. NCAA, college athletes would have more or less completed their transition into full-fledged employees for the schools they play for, clinching the first-ever revenue-sharing agreement between the two. The approval could majorly prepare collegiate athletes for the economic pressures of pro sports… but it could […]
The Future. The rights to show NBA games after the 2024-2025 season is entering the playoff season, with Disney, Warner Bros. Discovery, NBCUniversal, Amazon, and YouTube all duking it out. Ironically, these companies are set to bid on fewer games (as the league spreads them across more platforms)… but the price for the rights may […]
The Future. NBCUniversal is giving its long-running Olympics coverage a major modern overhaul for the Paris edition, including it being the first time that the event will be shown in its entirety on both broadcast and streaming. Considering the record viewership for the Super Bowl after Paramount Global simulcast it on Paramount+, it’s possible that […]