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Spotify is making a pitch to YouTube creators to bring their video content to the audio streamer in an effort to rebrand the platform as a streamer for both the eyes and the ears. Why It Hits: Spotify has been dipping its toes in the video world with its podcast hosts over the past year, but the push […]
The Future. Spotify is working on a remix tool that would let users change the speed and pitch of any song on the platform, while opening up a new revenue stream for rights holders. By giving users a new way to engage with their music, artists might soon find versions of songs they didn’t create […]
The Future. Last November, Spotify threw a huge, ritzy Wrapped party — then fired 1,500 workers. This is a head scratcher for music streaming giant, which is facing major scrutiny for the decision. The pressure may force Spotify to reorganize their budget structure entirely. Murder on the dance floorSpotify is facing major scrutiny as it […]
The Future. Spotify is starting to make music videos available for Premium subscribers on mobile, desktop, and TV devices, pitting the streamer against one of YouTube’s core utilities. While the modern music video market has become an industry of few haves and many have-nots, the ease of Spotify’s new feature could make the whole form […]
The Future. Human-curated playlists used to be a kingmaker at Spotify, but the music streamer is recently favoring AI-generated playlists as a way to hyper-personalize discovery for users and compete with TikTok. As playlist personalities are muted and curation becomes one-size-fits-one, the ability to platform potential hits may be harder to accomplish. Playlist generationSpotify playlists […]
The Future. While Spotify Wrapped gave users insights into how they listen, the company also gave advertisers insights into how people overall listen. Just because Spotify Wrapped has… well… wrapped up, doesn’t mean that these trends are over. So, expect an end-of-the-year ad push to jump on movements like emotion-based listening, the popularity of comedy […]
The Future. Spotify Wrapped unrolled this week to spur a blitz of social media engagement to see what our friends, family, and, maybe, our enemies are streaming. With the rollout of Wrapped being a surprise every year, Spotify has potentially made the feature the most important end-of-the-year list… and the most vital annual marketing moment […]
The Future. Spotify is changing how its song royalty pool gets allocated. Instead of being restrictive, the changes may be a relief for the average artist, who could allegedly get a larger check for the same number of streams (still pretty tiny at $0.003 per play per month). With Warner Music Group also working with […]
The Future. After taking the podcast industry by storm, Spotify is pushing in the chips on its nascent audiobooks business, including a free set amount of listening time to current premium subscriptions. While the novel approach to giving users access to audiobooks may send users rushing to the proverbial digital bookshelves (and send Spotify’s stock […]
Spotify is streamlining its podcast output.