TheFutureParty
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The Future. Spotify Wrapped unrolled this week to spur a blitz of social media engagement to see what our friends, family, and, maybe, our enemies are streaming. With the rollout of Wrapped being a surprise every year, Spotify has potentially made the feature the most important end-of-the-year list… and the most vital annual marketing moment […]
The Future. Spotify is changing how its song royalty pool gets allocated. Instead of being restrictive, the changes may be a relief for the average artist, who could allegedly get a larger check for the same number of streams (still pretty tiny at $0.003 per play per month). With Warner Music Group also working with […]
The Future. After taking the podcast industry by storm, Spotify is pushing in the chips on its nascent audiobooks business, including a free set amount of listening time to current premium subscriptions. While the novel approach to giving users access to audiobooks may send users rushing to the proverbial digital bookshelves (and send Spotify’s stock […]
Spotify is streamlining its podcast output.
Spotify is officially getting into the audiobook business via an “a la carte” model.
Spotify is acquiring Heardle, a musical Wordle inspired spinoff.
While primarily known as a music service, Spotify’s financial future lies squarely in podcasting.
Spotify has become the unwitting home of a white-noise podcast boom — static, calming sounds to help people relax or sleep.
Spotify is worried that its Gen Z reach isn’t where it should be, so it’s rolling out some new features and partnerships that cater to their interests.
As live audio and podcasting become more popular, Spotify is aggressively investing in new formats to become the king of social audio.