TheFutureParty
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Spotify released its first-ever concert film, Billions Club Live with The Weeknd: A Concert Film, directly on its platform. The Big Play: The film is a major step in the company becoming a video-streaming competitor that could compete against Netflix and Prime Video for music-driven projects and concert films. Considering its immense reach and engagement, it could already be viewed […]
Drake has filed the first step towards an incendiary lawsuit against Universal Music Group (UMG) and Spotify, alleging that the two companies colluded to inflate streams of Kendrick Lamar’s Grammy-nominated Drake-diss track, “Not Like Us.” Why It Hits: On top of being a first in the world of hip-hop beefs, Drake’s swing-for-the-fences legal action (which may or may […]
Spotify is making a big push into the creator economy with a focus on video podcasters. Why It Hits: When Spotify announced its investment in podcasting — just the audio kind — it led to a billion dollars in spending, several outsized deals, and major changes in how audiences consume the format. Expect the same dynamics to […]
TikTok, Spotify, and Apple Music have launched a new feature to drive cross-app traffic to fuel discovery and listenership for artists… and even more engagement for the platforms. Why It Sings: For the past few years, music-streaming services and TikTok were growing into sworn enemies — TikTok was encroaching into music, while music streamers were becoming social platforms. […]
Spotify is making a pitch to YouTube creators to bring their video content to the audio streamer in an effort to rebrand the platform as a streamer for both the eyes and the ears. Why It Hits: Spotify has been dipping its toes in the video world with its podcast hosts over the past year, but the push […]
The Future. Spotify is working on a remix tool that would let users change the speed and pitch of any song on the platform, while opening up a new revenue stream for rights holders. By giving users a new way to engage with their music, artists might soon find versions of songs they didn’t create […]
The Future. Last November, Spotify threw a huge, ritzy Wrapped party — then fired 1,500 workers. This is a head scratcher for music streaming giant, which is facing major scrutiny for the decision. The pressure may force Spotify to reorganize their budget structure entirely. Murder on the dance floorSpotify is facing major scrutiny as it […]
The Future. Spotify is starting to make music videos available for Premium subscribers on mobile, desktop, and TV devices, pitting the streamer against one of YouTube’s core utilities. While the modern music video market has become an industry of few haves and many have-nots, the ease of Spotify’s new feature could make the whole form […]
The Future. Human-curated playlists used to be a kingmaker at Spotify, but the music streamer is recently favoring AI-generated playlists as a way to hyper-personalize discovery for users and compete with TikTok. As playlist personalities are muted and curation becomes one-size-fits-one, the ability to platform potential hits may be harder to accomplish. Playlist generationSpotify playlists […]
The Future. While Spotify Wrapped gave users insights into how they listen, the company also gave advertisers insights into how people overall listen. Just because Spotify Wrapped has… well… wrapped up, doesn’t mean that these trends are over. So, expect an end-of-the-year ad push to jump on movements like emotion-based listening, the popularity of comedy […]