YouTubers cash in on their back catalogs
YouTubers are cashing in on their old videos with startups such as Jellysmack and Spotter, which offer upfront money in exchange for future ad revenue.
Content
MrBeast takes on the challenge of being YouTube’s first billionaire
Jimmy Donaldson (MrBeast on YouTube) controls a sprawling empire both online and offline.
Toys try to trend on TikTok
Toy companies are moving their marketing money from TV to TikTok, YouTube, and other social platforms.
YouTube to roll out creator courses
YouTube is doubling down on educational content with an upcoming feature that will let creators sell educational how-to courses directly on the platform.
YouTube presses play on a podcast homepage
Already the most popular platform for podcasting, YouTube is readying a formal push into the space with a new dedicated tab on the site’s homepage.
YouTube Shorts closes in on TikTok
YouTube Shorts now has the same number of users as TikTok, pitting the platforms in a battle for dominance.
YouTubers make bank with back-catalog sales
Spotter is buying out the rights to past videos from top YouTubers.
YouTube uploads a metaverse strategy
YouTube is entering the metaverse with gaming somehow.
Platforms help hitmakers make more hits
Youtube, TikTok, and Snapchat now have coaches to offer advice and guidance for creators.
YouTube wants to repeat TikTok’s success
YouTube is pumping money and attention into its short-form feature, Shorts, in a bid to compete with TikTok.