The creator economy is still going strong
While creators have experienced many ups and downs on YouTube over the last decade, the continued success of MrBeast’s channel proves they can still run the show.
Content
Clutter might be good for our mental health
Marie Kondo-inspired minimalism has become all the rage in recent years, and the practice of purging one’s living space of junk has taken on the tone of an ethical imperative.
YouTube makes a big play for NFL Sunday Ticket
YouTube is set to win the rights fight for NFL Sunday Ticket, vaulting the streamer into the sports-exhibition arena.
YouTube wants to cater to “multiplatform” creators
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.
YouTubers cash in on their back catalogs
YouTubers are cashing in on their old videos with startups such as Jellysmack and Spotter, which offer upfront money in exchange for future ad revenue.
MrBeast takes on the challenge of being YouTube’s first billionaire
Jimmy Donaldson (MrBeast on YouTube) controls a sprawling empire both online and offline.
Toys try to trend on TikTok
Toy companies are moving their marketing money from TV to TikTok, YouTube, and other social platforms.
YouTube to roll out creator courses
YouTube is doubling down on educational content with an upcoming feature that will let creators sell educational how-to courses directly on the platform.
YouTube presses play on a podcast homepage
Already the most popular platform for podcasting, YouTube is readying a formal push into the space with a new dedicated tab on the site’s homepage.
YouTube Shorts closes in on TikTok
YouTube Shorts now has the same number of users as TikTok, pitting the platforms in a battle for dominance.