Tastemade helps Pinterest take a bite of streaming-powered retail

Together with

The Future. Tastemade and Pinterest are blending entertainment and commerce with their first streaming series: the shoppable cooking show Deliciously Entertaining. The series may make product placement both organic and actionable — providing a blueprint for struggling digital publishers to open up a new line of revenue.

Edible programming
Tastemade and Pinterest hope their new show makes you hungry.

  • Deliciously Entertaining will consist of ten 22-minute episodes that’ll premiere on Tastemade’s streaming channels and apps on Friday, February 23rd, with new episodes airing weekly.
  • Hosted by cookbook author Danni Rose, each episode invites a guest to bring over a “deeply personal food item” to be used in recipes. Announced guests include *NSYNC’s Lance Bass, chef Kalisa Marie, and Pinterest influencer Joy Cho.
  • Each episode also includes a QR code that links to a Pinterest board with shoppable pins, allowing audiences to purchase ingredients or put Pins on their boards.

Like with Tastemade’s newly announced deal with Amazon MGM Studios, Pinterest is hoping that the show drives engagement on the platform… even though the series itself won’t be on Pinterest. A study by NRG found that 84% of Tastemade viewers have made two or more recipes featured in the brand’s videos.

That all sounds like a recipe for success.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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