Swiftonomics comes to the NFL

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The Future. At this point, anything Taylor Swift touches blows up (in a good way). Sunday’s game between the Kansas City Chiefs and the Chicago Bears — a coming-out party for Swift’s and Chiefs tight-end Travis Kelce’s relationship — was no different. While it may not be the reason for dating Kelce, their relationship has potentially turned NFL fans into Swifties… ensuring her concert film’s opening next month (which will now be released in over 100 countries) is a four-quadrant title that’ll easily be one of the biggest box office debuts in history.

Taylor’s touchdown
“Let’s f*cking go!,” the battlecry Swift screamed out as Kelce scored a touchdown, can now be applied to how… well… swiftly Swifties turned into NFL fans.

  • The Chiefs’ victory over the Bears was viewed by 24.3 million people — the second-most watched game of the season so far (beat only by the season opener between the Chiefs and Detroit Lions).
  • Nielsen hasn’t released its final broadcast tabulation for last week, but Fox, which aired the game, said the game was the most-watched program of the week on any network.
  • In the aftermath of the game, Fanatics reported sales of Kelce’s jersey skyrocketed by 400%, while a 1989-inspired jacket Kelce wore post-game sold out on KidSuper Studios.

Unsurprisingly, everyone wants a piece of the Swift-Kelce action. The NFL changed the bio on its X profile to “NFL (Taylor’s Version),” while Kansas City’s Union Station posted a photo Sunday Night of the station lit up red, captioning it: “‘How the (Chiefs) Kingdom lights shined just for me and you.’ This one’s for you @tkelce and @taylorswift13.”

And in true TikTok fashion, a viral trend has started of Swift fans asking their boyfriends, “Isn’t it crazy that Taylor Swift put Travis Kelce on the map?” Regardless of Kelce’s many achievements, clearly nothing puts the spotlight on someone as much as dating the biggest artist in the world.


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