Tesla fills up on data at the EV pump

Tesla has a supercharged secret

Together with

The Future. GM and Ford’s recent decision to utilize Tesla’s Supercharger stations not only positions Tesla as the leading provider of charging stations, but it also grants the company unparalleled access to data on rival automakers. While GM and Ford are likely aware of what they’re giving up, Tesla’s first-mover status in developing a quick-charging network may have solidified its place as the industry standard in powering the transformation to electric.

Charger currency
Tesla’s choice to open up its charging stations to other automakers will likely come with lucrative benefits, reports Insider.

  • Other than charging, Tesla superchargers collect a lot of data about the EVs they’re powering via its unique five-prong NACS system.
  • What kind of data? Everything from engine performance, battery capabilities, braking system efficiency, and how often things like AC are used.
  • With 20,000 chargers spread across 1,800 stations and counting (incorporating Tesla chargers are required to receive federal grants), Tesla will have a lot of data to work with.

Armed with that data, Tesla not only can improve its cars and Autopilot feature (which relies on vast amounts of information), but it can also sell that data to utility companies or charging station builders. 

With the automotive data market expected to hit $800 billion by the end of the decade, Tesla may make more money from the data it collects than the cars it manufactures.


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