The Sidemen are building a themed hotel
The Future. The Sidemen are the first digital influencers to get the hotel treatment thanks to a new partnership with hospitality startup Ghsthotels. If the project finds willing customers, off-the-radar lodgings all over the world could get a fresh shot of interest by becoming branded experiences for Gen Z.
Curated hauntYou’ve heard of ghost kitchens, but the Sidemen are ushering in the “ghost hotel.”
Tubefilter reports that the UK-based YouTube group, their management team Arcade Media, and startup Ghsthotels are partnering on the concept, with the Sidemen joining the first funding round.
What is it exactly? Ghsthotels will operate in existing hotels and bring in “trademark Sidemen touches” and “offer customers personalized messages” from the team during their stay.
The first themed hotel is set to launch next summer.
While the project may seem vague, the success of ghost kitchen (including the Sidemen’s own Sides brand) shows a hunger for branded experiences from digital influencers. Ghsthotels’ ambition is to launch a suite of hotels based around “entrepreneurs, creators, and personalities.”
And with a recent survey finding 72% of Gen Z wants to spend more money traveling now than they did before the pandemic, the Sidemen may be entering the hospitality business just as their fans need a place to stay.
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