TikTok loads NFTs

The Future. TikTok is rolling out its first batch of NFTs in collaboration with musicians such as Lil Nas X and influencers like Brittany Broski. The collection could be a test to see how the platform might roll out an NFT feature for all of its users… a move that could turn any video into a money-making asset.

Unrepeatable
TikTok is queuing up some NFTs.

• The collection comprises 6 videos that are “one-of-one” NFTs, and an additional set of limited edition NFTs of “major cultural moments from TikTok.
• The collection will kick off with one from Lil Nas X, in collaboration with artist Rudy Willingham, and will go on sale October 6.
• Other participating musicians and artists include Grimes, Brittany Broski (“Kombucha girl”), and Bella Poarch.

The proceeds from the NFT sales will rightly go to all the artists involved.

Tik to the top
TikTok’s move into NFTs comes on the heels of Twitter’s announcement that it would soon allow users to mint their tweets as NFTs, which would make it the first major social media platform to do so.

TikTok seems to be snaking ahead of Twitter for the “first-mover” glory. Granted, the NFTs are for high-powered celebrities and influencers. But if the gambit works, the platform has an opening to mint the capability to all of its users.

The implications for that could be transformational: imagine if a dance-trend creator NFTed the first video with their choreography. That could reap the creator millions on a platform that typically leaves them high and dry once a bigger influencer has popularized the dance.