Together with
The Future. After three months, Universal Music Group and TikTok have come to an agreement that will bring the music of UMG-signed artists back to the social platform. Now that TikTok is sharing more data, expect UMG to negotiate how to extract some royalties on sped-up and slowed-down versions of artists’ tracks next.
Unmute
UMG’s new deal with TikTok scored some important benefits and protections.
- It ensures that deepfakes of artists or their music are promptly taken down (hopefully a quicker process than UMG having to send individual take-down requests).
- It increases compensation for artists and songwriters to be more aligned with “other platforms in the social music category,” according to UMG CEO Lucian Grange.
- UMG and TikTok also plan on working on additional safeguards that “help address deepfakes, infringing and unauthorized content and algorithmic manipulation.”
Additionally, the companies will work on new promotional and engagement features, such as deeper analytics and ticketing features for concerts — exactly what labels love most about having their artists’ music on the platform.
Other than going viral.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.