Watch the ball drop… in the metaverse

The Future. Digital Currency Group and the real estate firm that owns One Times Square are partnering on a virtual New Year’s Eve ball drop in the metaverse. While nothing may beat the real thing for people, many would-be spectators may opt to go virtual to avoid crowds, cold, and COVID. Expect most major events to start offering a metaverse alternative in order to democratize access… and find a new revenue stream.

E-events
COVID is once again putting a damper on the classic New Year’s Eve ball drop in Times Square. But what if you could experience it in the metaverse?

• Crypto-focused VC firm Digital Currency Group and real estate company Jamestown (owner of One Times Square) are recreating the event in the metaverse Decentraland.
• The ball drop is part of “MetaFest 2022,” which will include immersive games and digital rooftop lounges.

Simon Koster, Digital Currency Group’s head of real estate, says that digital events such as this one are meant to create a larger, more inclusive alternative to the physical versions, giving people a chance to experience them who never could otherwise.

And if you’re not down to watch a virtual ball drop, you could always go hang out at Paris Hilton’s digital island in Roblox, Paris World, which is throwing its own New Years’ party… with a DJ set by Hilton herself.