Warner Bros. gets into the NFT game with Space Jam: A New Legacy

The Future. Warner Bros. is launching a slate of Space Jam: A New Legacy-branded NFTs, marking the studio’s first entry into the blockchain-backed art space. The collectibles will be available on a new platform called Nifty, which will be giving out a lot of the NFTs for free. Warner Bros. may not make a lot of money from the sales, but may get a lot of marketing points with the offerings.

Ballin’ on the blockchain
Warner Bros. wants a shot at non-fungible tokens (NFTs).

• The studio has partnered with new NFT platform Nifty to distribute 92,000 collectibles “tied” to the studio’s upcoming Space Jam: A New Legacy.
• Anyone who signs up for Nifty and visits the Space Jam gallery will automatically be given an NFT for free… and the NFT will be “randomly selected and have varying levels of rarity.”
• Additional NFTs, which feature dozens of characters from the film and come in both 2D and 3D formats, can be purchased for $2.99.
  • Users can only purchase one NFT per day.

Everyone get Nifty
Nifty, which was created by former NBA VP of new media Jeff Marsilio, is crafted to democratize the NFT experience. The platform is a space for average consumers (not collectors looking to drop millions) to share their NFTs and engage with other users’ collections. Users can even create Spotify-style “theme-based playlists” that don’t even have to include their own NFTs.

Marsilio compared the random giveaway of Space Jam NFTs to a “Willy Wonka experience. You might get lucky and get a rare NFT. The thinking here is that we want this to be fun for everyone and to be inclusive for everyone. We don’t want economics to be a barrier to having fun with this project.”

Users are also prompted to share their NFTs on socials. If they do, they’re given another NFT for free.