The Future. Meta is pushing for WhatsApp to come out of Facebook and Instagram’s shadows to potentially become the future core app of the company. Although it faces competition from iMessage, Signal, and Telegram, WhatsApp could distinguish itself by becoming the go-to app for the social-media-to-private-community-messaging shakeup — making WhatsApp the Facebook of the 2020s.
Get the message out
After ten years, Meta is getting the word out about WhatsApp.
- It’s become a user-growth powerhouse, with half of Americans between the ages of 18 and 35 having downloaded it (Miami, NYC, LA, and Seattle are hotspots). And it’s always been popular internationally — it has over two billion users worldwide.
- It’s becoming more of a social network, with its “Status” feature allegedly being the most-used, Stories-like feature in the world and its celebrity-leaning “Channels” feature turning the platform into a Twitter clone (X, sorry, we know).
- Its ad business is booming, potentially reaching $10 billion in revenue this year, with its “click-to-message” product being the company’s fast-growing format.
- It’s also moving into “everything app” territory, giving over 200 million brands monetization tools and customizable apps to reach customers (Nissan reports 40% of its sales in Brazil come from apps). It hopes to roll out a payment infrastructure soon.
Considering the sudden influx of growth and revenue (Meta started to leverage the platform’s potential only in 2019), it’s no wonder Zuckerberg has called WhatsApp the “next chapter” of the company — a place where people, organizations, and brands can always be in conversation.
In other words, a very slick slide into those DMs.