Not every entertainment CEO has the metaverse bug
The Future. While we’ve written a lot about the tech sector’s almost-religious push into the metaverse, many top CEOs don’t believe that the metaverse — as narrowly-defined now — will be something people actually want to spend time in at scale. The criticism may instead be a recalibration toward thinking of the metaverse as a way to bring digital connectivity into the real world… instead of just losing ourselves in an online existence.
According to The Verge, not every entertainment CEO has the metaverse bug.
- Microsoft’s CEO of gaming, Phil Spencer, compared the current plans for the metaverse as “ a poorly built video game,” noting that the whole virtual conference room aesthetic of the many platforms is unappealing
- Snap CEO Evan Spiegel disparagingly described the metaverse like “living inside a computer.”
- Apple’s SVP of worldwide marketing, Greg Joswiak, said that the metaverse is “a word I’ll never use.”
- Disney CEO Bob Chapek tries “not to use” the word metaverse — a kind of about-face.
While the comments seem to be kicking Meta while it’s down, each of these companies are getting into a metaverse in their own way.
- Microsoft’s pending $69 billion acquisition of Activision Blizzard will reportedly give the tech giant the “building blocks for the metaverse,” powered by AAA video-game entertainment.
- Snap’s several forays into AR could bring an interconnected virtual world into the real world.
- Apple will undoubtedly toll metaverse platforms that will inevitably be distributed through the App Store.
- Disney is exploring ways of connecting the theme park experience with the Disney+ experience, which it calls “next-generation storytelling.”
So, no, it’s not the vibes of a conference room in VR, but it’s connective — a belief that even the creator of the concept behind the metaverse, author Neal Stephenson, holds true.