2024’s adventures in flavor

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The Future. Next year’s culinary trends may rearrange how and where people spend their money and fill their stomaches. Whether or not any of them stay on the plate in 2025 is a question of cultural taste. But the winner could create new mainstream snack brands, start fresh taste movements, and elevate a new generation of restaurateurs.

Flavor forecast
Axios culled together a recipe of food trends to look out for in 2024.

Some highlights:

  • The “how food is made” is key: ultra-processed foods are out, as diners want upcycled and sustainably-farmed food to eat cleaner and protect the environment.
  • Like social media influencers, authenticity is crucial: there’s a focus on culture and heritage, with West African, Lebanese, and Korean restaurants now on the rise.
  • “Newstalgia” is replacing “nostalgia”: people want the snacks (cereal, candy, soda, etc.) that remind them of their childhoods, but updated for modern times.
  • And in case you’re wondering, some specific items you’ll begin to see on every menu are pickles and espresso martinis… but hopefully not together.

While food trends come and go (TikTok recipes burn hot, bright, and fast), these ones could transform your grocery runs and Friday night dates for the whole year to come.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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