A24 cultivates a merch empire

Together with

The Future. A24 is becoming a fashion house as much as a film and TV studio, changing the narrative around how fans show their love for their favorite projects. While the products are classically an extension of a popular movie or TV show, A24 may have the credibility to pull a Pixar and experiment with a fashion line that lays easter eggs across various disparate titles.

Scented cinema
A24 doesn’t just release unique specialty films… it releases unique products around those titles.

  • It’s become famous for dropping high-end products around the release of buzzy projects like Priscilla, Midsommar, and Everything Everywhere All at Once.
  • But these aren’t cheap products — A24 has collabs with high-profile clothing brands like Supreme and Burberry, jeweler J Hannah, and candle-maker Joya.
  • And in true streetwear fashion, A24 releases many of these products as limited-edition drops, which can be accessed via the studio’s membership club or app.

A24’s merch is so popular that there’s a 137,000-person Subreddit discussing the pieces, and products typically go for double their retail price on resale platforms.

But if you can’t cop a movie-specific piece, you can always don an “A24”-emblazoned tee or sweater — those have street cred in any major city and onFilm Twitter.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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