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Amazon has partnered with Hyundai to launch Amazon Auto — a one-stop shop where you can browse, purchase, finance, and have cars delivered to your door like any other package.
The Big Box: Amazon Auto is hoping to remake the dealership experience — which car buyers overwhelmingly hate — for the internet age. If Amazon is successful in moving Hyundais off the lot, expect several other automakers to follow suit speedily.
The Fine Print: It’s not Prime-shipping easy, but Amazon Auto could bring the dopamine hit of ecommerce to complicated car purchases.
- Amazon is partnering with car dealerships in 48 US cities, allowing the tech giant to list vehicles they currently have on the lot.
- Amazon is also offering a $2,300 gift card until January 10th to customers who use the service — let’s call it the ecommerce tax credit.
- Customers can also trade in their current car — they’ll just need to fill out a questionnaire that will be evaluated by an “independent valuation service.”
Final Order: Amazon is making it very clear that purchasing a vehicle through the site is not pushing out dealers — instead, it’s acting as a “middleman between the customer and the dealership,” per Techcrunch. Dealerships have their own sites where they sell their cars, but, let’s be honest, none have the sophistication and reach of Amazon’s platform. That’s good news for Hyundai, which is pretty legally limited in selling cars directly to customers in 48 states. Tesla, which has never had a relationship with dealerships, gets away with it… although not without lawsuits.
If Hyundai has one of the top-selling cars next year, thanks to Amazon, it may be the first time that a car goes viral.
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