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Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials.
Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in the mix… even if it could lead to some serious headaches in the near future.
Between The Carts: Amazon Haul is ready to get you whatever you need at the lowest prices… but not necessarily at the quickest speeds.
- Haul — which has items like a $4.99 iPhone case and a three-pack of laundry mesh bags for $2.89 — is available on Amazon’s app or mobile web browser.
- Like Shein and Temu, Amazon Haul’s landing page is organized in a grid structure, and some items are labeled with emojis like a rocket ship (meaning that it’s “selling fast!”) and a fire emoji (the price is “crazy low”).
- Just don’t expect the classic two-day or shorter Prime delivery window — packages will likely take one or two weeks to arrive since items are, by and large, made in China.
Final Order: Amazon may have an uphill battle in making Haul a lasting business. Firstly, the negative environmental impact and import-skirting rules of Shein and Temu have put the companies in America’s and Europe’s regulatory crosshairs. Secondly, president-elect Donald Trump has been bullish in imposing strict tariffs on Chinese-made goods, which will raise prices. Until Haul is boarded up, expect Amazon to siphon customers from Shein and Temu, who have been a bit wary about trusting those marketplaces.
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