TheFutureParty
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The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. OpenAI’s Sora is just the first stab at AI’s revolution of or attack on Hollywood (depending on who you ask) — the exact fear that powered much of last year’s strikes. Whether or not AI fully replaces some Hollywood crew members, the cost-cuts of using AI could lead to a boom in effects-driven […]
The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing. The post paperInstagram is begrudgingly making headlines. Ironically, the news account growth comes as Instagram […]
The Future. ChatGPT went a little cuckoo over the past couple of days, answering queries with gibberish as if the tech was experiencing one big “hallucination.” As ChatGPT starts to power AI agents from various high-profile companies, a future breakdown could cause an internet-wide freakout that makes some services nearly unusable. Code corruptionSeveral users have […]
The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings. Push pointsApple Sports — available as a free, […]
The Future. NTWRK’s acquisition of Complex is meant to combine the ecommerce power of the former with the expert curation of the latter — a move that strengthens both companies by diversifying their lines of revenue. If successful, other digital publishers may look to find a commerce partner that helps them wean off their reliance […]
The Future. Tastemade and Pinterest are blending entertainment and commerce with their first streaming series: the shoppable cooking show Deliciously Entertaining. The series may make product placement both organic and actionable — providing a blueprint for struggling digital publishers to open up a new line of revenue. Edible programmingTastemade and Pinterest hope their new show […]
The Future. Despite privacy and ethics concerns, biometric technology is taking off at both domestic and international airports — rolling out to speed up security screenings, access to terminal amenities, and even paying for food. One day, airports may no longer have the thing that flyers hate the most: lines. Biometric boardingToday’s TSA PreCheck will […]
The Future. The COVID years drove fashion towards ecommerce, but a renewed push for IRL experiences has moved brands to find novel ways to make customers travel in their designs. As designers curate how to travel, where to stay, and what to eat, imagine a luxury brand introducing its own concierge service to design an […]
The Future. California’s shrinking Salton Sea lake bed has a surprise — 18 million metric tons of lithium suspended in its hot geothermal brine, which is the biggest concentration in the world. The mining could put EV adoption in the US back on track by drastically lowering the price of vehicles. Drought power-upThe discovery of […]