TheFutureParty
A Community-based Media Company
The Future. The sign you’ve entered adulthood may be that you start hitting the shift button after a period to capitalize the first letter in a new sentence. With top lexicographers saying that modern capitalization use is a sign of accurately recreating spoken speech (rather than a sign of laziness), smartphone manufacturers may start to […]
The Future. With video game-based movies making $712.2 million at the domestic box office last year (2x more than the year before), Hollywood is all-in on the IP for its next generation of franchises. Just as Marvel started to connect its franchises through movies and shows, don’t be surprised if studios and game developers start […]
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]
The Future. OpenAI revealed a new tool dubbed “Voice Engine,” which can clone a person’s voice using only a 15-second recording. Coupled with its video-generator, Sora, Voice Engine could give people the power to become a one-stop production studio… for better or worse. Clone generatorOpen AI is mastering mimicry. The system is currently testing with […]
The Future. Bedford Media, the company run by Karlie Kloss and her billionaire husband Joshua Kushner, are reviving LIFE Magazine for the modern era. Coupled with its acquisition of fashion-centric i-D Magazinelast fall, Bedford may be trying to build a magazine empire that defines mainstream culture amid one that’s become fractured due to social media. […]
The Future. The Creators Guild of America (CGA) hopes to piece together the potentially millions of people involved in making some of the biggest hit videos on the internet with a new platform called “Mosaic.” Once the database becomes populated, it may become a key tool for BTS talent to score jobs outside of their […]
The Future. Maintaining consistent engagement on social media is increasingly feeling like it’s out of creators’ control… so they’re launching newsletters and blogs as a way to own their audiences. As many of today’s popular creators start to age out of the content that made them go viral, newsletters and blogs may become one of […]
The Future. A new class-action lawsuit claims it’s so hard for people to score a Hermès Birkin bag that it should be illegal. While the lawsuit isn’t likely to succeed, thanks to a lack of set standards for choosing a would-be Birkin buyer, the case could put a spotlight not just on other fashion brands […]
The Future. In the wake of TikTok’s imminent forced sale or ban in the US, the company is hoping that a Justice League of teen users can turn the tide. Whether or not the council makes any ultimate impact on how the app operates is yet to be seen, but don’t be surprised if every […]
The Future. Artists are betting that releasing a steady stream of albums, not singles, is what will keep them in the conversation all year long. If the franchise model is successful, labels may wait for artists to record multiple interconnected albums before breaking them. Package playsSome artists are releasing more music this year than they […]