TheFutureParty
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The Future. Human-curated playlists used to be a kingmaker at Spotify, but the music streamer is recently favoring AI-generated playlists as a way to hyper-personalize discovery for users and compete with TikTok. As playlist personalities are muted and curation becomes one-size-fits-one, the ability to platform potential hits may be harder to accomplish. Playlist generationSpotify playlists […]
The Future. Tom Cruise has struck a unique deal with Warner Bros. Discovery to boost its blockbuster power. That’s as strong an omen as possible for Paramount’s eventual sale. With his action-star power peaking, Cruise may position his Warners deal as a creative launchpad for his next act. Paramount problemsCruise planting a flag at Warner […]
The Future. Two private companies, Pittsburgh’s Astrobotic Technology and Houston’s Intuitive Machines are in a NASA-backed space race to land on the moon. It’s the first phase of NASA’s plan to tap private firms to become lunar delivery services. If either landing is successful, the companies might become key players in setting up a sustainable […]
The Future. ChatGPT is finally opening its own version of Apple’s App Store after some delay. Considering how much revenue (and regulatory headaches) the marketplace provides, ChatGPT’s chatbot store could turn the AI firm into a booming, sustainable business… as long as copyright law doesn’t make it obsolete. GPT marketplaceOpenAI is monetizing the creation of […]
The Future. According to THR, one out of five moviegoers has “vanished” since COVID… but that may not mean moviegoing is on the decline. It’s just evolving. The next era of Hollywood may be one where originality, big swings, and hybrid releases help movies rise above the cultural white noise. Marquee mysteries2023 was the year […]
The Future. Streaks — that ability to keep something like Snaps or pokes or whatever going for years on end — are entering a new phase of cultural saturation. Every platform wants their own version, and marketers are increasingly seeing them as a key way to consistently engage users. Don’t be surprised if influencers start […]
The Future. Anime and manga adaptations are skyrocketing in popularity around the world… and Netflix is ensuring that it becomes the go-to platform for glossy, big-budget adaptations (which, in previous years, didn’t work so well). With the era of the superhero seemingly on the way out, the heroics and scale of anime and manga could […]
The Future. Steamboat Willie, a rambunctious, voiceless early version of the world-famous Mickey Mouse, is shaping up to be the first meme of 2024 after entering the public domain on January 1st. While the flood of Disney-skewing projects may light up the internet, the vast majority may be little more than a flash in the […]
The Future. Padel, a racket-based sport that started in Mexico in the 1960s, is finding new life in the US on the heels of the pickleball craze. With pickleball quickly growing into a legit organized league with several celebrity backers, watch for padel to follow a similar trajectory. Courting popularityMove over, pickleball… padel is now […]
The Future. CAA is helping clients in-house create digital duplicates that they own and control, giving them more opportunities for work… and more opportunities for the Hollywood agency to make some commissions. With AI firms like Deep Voodoo (a CAA client) developing unique creative opportunities for talent, digital duplicates could even craft a new type […]