Karlie Kloss revives LIFE

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The Future. Bedford Media, the company run by Karlie Kloss and her billionaire husband Joshua Kushner, are reviving LIFE Magazine for the modern era. Coupled with its acquisition of fashion-centric i-D Magazinelast fall, Bedford may be trying to build a magazine empire that defines mainstream culture amid one that’s become fractured due to social media.

Analog Insta
Physical magazines are making a comeback.

  • Kloss and Kushner’s Bedford Media struck a deal with Dotdash Meredith to relaunch the weekly edition of the historic LIFE Magazine.
  • Beford will run operations, including “editorial strategy, revenue, and media initiatives,” per Variety.
  • Meanwhile, Dotdash Meredith will continue to own the brand’s iconic photo library and continue publishing the special issues centered around single topics (you know, the ones that always catch your eye at the grocery store).

Bedford, which lists “shared cultural resonance” as a focus, views LIFE “as an uplifting and unifying voice in a chaotic media landscape.”

In a world where everything’s digital, maybe going back to something tangible is the best way to break through the noise.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.

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