TheFutureParty
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The Future. The secretive startup Praxis has wild ambitions to build a city in Silicon Valley’s image somewhere along the Mediterranean Sea, raising millions of dollars (and eyebrows) in its pursuit. While Praxis is likely little more than a whole lot of hype and runaway ego, the even more secretive “California Forever” project and the […]
The Future. Two years after Epic Games acquired game developer Harmonix, music video game Rock Band is regrouping in Fortnite as a new mode called Fortnite Festival. It won’t just bring back the classic game to a new generation of fans with a global social-playing aspect, but it may also help build the underlying technology […]
The Future. The European Union’s A.I. Act, which focuses on the riskiest aspects of AI, is finally drafted and agreed on after nearly three years — although there’s still the fine print to work out and a final vote for official passage. But with most of the policies being inactionable until 2025 and global enforcement […]
The Future. Holiday parties are losing the hallmarks of the season as some companies plan more inclusive, experiential, and, well, “holiday-light” events. While the shift is meant to encourage employee camaraderie and work celebration, the parties may be missing a very particular sort of spirit that comes from the cultural touchstone of Christmas and the […]
The Future. McDonald’s first CosMc’s concept store opened in the Chicago suburb of Bolingbrook — a quick-stop snack and beverage restaurant meant to compete with Starbucks and Dunkin’ Donuts. McDonald’s may not just be looking to brew up some revenue, but also offer items that feel destined for TikTok virality. Absurdity with cheeseCosMc’s is piloting […]
The Future. Although Shari Redstone keeps telling people Paramount Global isn’t for sale, Skydance and Redbird Capital are in the preliminary stages of a potential takeover of the storied media conglomerate. If the deal goes through, it could signal a new Hollywood ecosystem where moneyed, influential mini studios (Skydance, The North Road, and Blumhouse) are […]
The Future. Hybe Co. hopes a fresh push of its Weverse app helps it find success in the US and Japan. While Japan is a natural expansion, the goal for American glory may require that the app appeal to fans outside of K-pop (which is skyrocketing in popularity in the US though). Hybe’s installment of […]
The Future. Microsoft’s Threat Analysis Center found that Cameo videos made by a number of celebrities had been co-opted by Moscow to make it look like they were criticizing Ukraine President Volodymyr Zelensky. The incident shows just how prevalent and, frankly, creative Russian-backed disinformation campaigns can be… which may lead celebrities to think twice about […]
The Future. The philosophy of “effective accelerationism” or “e/acc” (pronounced “E-ack”) is moving like wildfire through Silicon Valley, fueling an innovate-at-all-costs ethos on the premise that all technological growth is inherently good. A majority of Americans may disagree with that, but those that stamp e/acc on their socials may soon become a defining factor in […]
The Future. Since the FDA started allowing hearing aids to be sold over the counter, sales have skyrocketed, especially among younger customers. With millennials and Gen Zers experiencing increased hearing loss because of their constant headphone use, popping in a pair of hearing aids may soon become a natural, frictionless habit. Fit checkPhone, wallet, keys, […]