TheFutureParty
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The Future. Compared to the 2022 Super Bowl, which was dubbed the “Crypto Bowl” due to its abundance of crypto ads, this year’s Big Game had fewer AI-led commercials despite the AI hype. If new technology has the potential for embarrassing mistakes, brands may avoid investing in Super Bowl ads for that tech until it’s […]
The Future. Beyoncé, Lana Del Rey, and Post Malone are among the high-profile musicians who are channeling a country western vibe in their upcoming projects. This trend could signal a paradigm shift for the historically niche genre, which would not only widen its fanbase but also diversify its talent pool. Just twangin’Country music is going […]
The Future. As it becomes increasingly difficult to stand out in a crowded marketplace, marketers are looking for novel ways to put out brand content that resonates with shoppers — and they’re guessing that’s through music. If done right, collabing with a well-known artist to produce an exclusive track or creating original music as a […]
The Future. YouTube’s “living alone vloggers” — creators who romanticize the mundane tasks of living and flying solo — have become so admired over the last three years that they’re now a bonafide content genre online. Their growing popularity may reflect young people’s desire for personal space and financial independence in a time of economic […]
The Future. While awards shows may have lost their cultural significance in recent years, Hollywood insiders allege the golden-winged statuette continues to be desirable among executives and creatives looking to break through the TV noise. Aside from good press, the halo effect from an Emmys win (or two or three) could translate into more subscribers […]
The Future. Using LinkedIn to look for dates has become more widespread in the WFH era. Even though LinkedIn’s community policies page forbids this practice, it might be safe to say that any platform with a direct-messaging option will likely also be used for dating. Sliding into those DMsBusiness Insider examines why some people are […]
The Future. The internet is undergoing a massive transformation. And if this generational shift proves anything, it may be that the internet is inherently destabilizing — and building a business model around the latest web iteration could mean that its success will be ephemeral. Video killed the text starWired writer Jason Parham argues that the […]
The Future. 30 years ago, Bruce Springsteen wrote the song “57 Channels (And Nothin’ On).” Today, there are just as many great TV shows, but viewers have no idea where to find them. As we enter 2024, we could see an improvement in the quality of streaming as TV execs meet audiences where they want […]
The Future. The US used to have two coastal zones where people could live their best lives without touching down in “flyover” states. But as the quality of life, cost of living, and ability to build in coastal cities like New York and San Francisco decline, economic and societal power could shift to flourishing Southern […]
The Future. Gone are the days when brands could succeed just by promoting their products and services. Now, people crave resonance in their messaging — and cringe at tone-deaf advertising. As a big election year approaches (that’ll surely fire up the media and social landscape), agency insiders predict that a mixture of ethical advertising, immersive […]