Together with
The Future. Debuting Bard, Google is showing that it’s also a force to be reckoned with in the AI space. Though Google is hoping to roll it out slowly and “responsibly” (Google execs stress they know the issues), it’s clear that the sudden success of ChatGPT is forcing Google’s hand. So, the tech giant may need to revolutionize its Search business and its entire business model to keep up… if Bard doesn’t destroy Google first.
Competitive chat
After issuing a “code red” in December as ChatGPT took the world by storm, Google is releasing its own AI chatbot.
- “Bard” is only accessible via a standalone website for now and is still limited to a small batch of users in the US and the UK.
- It’ll expand to more users and regions throughout the year.
Bard also annotates its sources so users can peep where it culls its answers from. And since Bard pulls from Google’s indexed sites, the information is allegedly as up-to-date as can be.
Save the Search
Bard is meant to be a companion to Search, not a replacement for it, especially since the chatbot is just as capable of “hallucinating” as ChatGPT is. Google is not willing to destroy its credibility for the hot new thing… or sacrifice its crucial ad business that is built into the Search framework.
That may be why Google is so reticent on rolling out an AI chatbot on a large scale, despite working on the underlying tech since 2015. It needs to make money on it, which is why Google announced it’s pulling a Microsoft and embedding the AI into its productivity apps like Docs, Sheets, and Drive.
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