The Future. It turns out that never letting a show go more than a season or two has some serious drawbacks. Audiences are just deciding to wait for a show to finish before watching. That’s a huge issue when studios and streamers make many of their renewal decisions while the show is airing. Armed with this data, they may wait a beat before preemptively canceling shows — it may take a beat before you know if you have a hit on your hands.
Here for a short time, not a long time
According to a YouGov survey, 46% of US adults sometimes or always wait for the finale of a streaming show before starting it.
- 48% say because they prefer binge-watching shows
- 27% say because they don’t want to watch a show just for it to get canceled with an unresolved ending
- 24% don’t want to have to wait for the next season if the current season ends on a cliffhanger
In one of the wildest data points, 31% of US adults believe that one to three shows they’ve started in the past couple of months had already been canceled. Basically, almost a third of audiences just assume that some of the shows they’ve started have been canceled.