Breakfast is so hot right now

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The Future. Restaurants are beefing up their breakfast and brunch menus as the meals replace dinner as the go-to option for eating out and meeting up with friends. With inflation still boiling food prices, the breakout restaurants and brands of the year may be those that bring culinary creativity to the first meal of the day.

Like hotcakes
Restaurants are finally believing that “breakfast is the most important meal of the day.”

  • Every fast food restaurant from Taco Bell to Burger King is rolling out a distinct breakfast menu after seeing McDonald’s and Starbucks boost profits with offerings.
  • Fine dining establishments are begrudgingly embracing brunch as a statement meal where chefs can get creative and eateries can rack up bar tabs.
  • Quick-bite, easy-to-grab breakfasts — like unmessy Korean street toast — are becoming staples.
  • And after people started to eat earlier during the pandemic, companies are now offering catered breakfast to bring people back to the office.

So, what are the popular breakfast items of 2024? According to Axios, hot honey sandwiches, cinnamon roll pancakes, and “wonuts” will be all the rage.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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