Celebrities give their homes a starring role on Airbnb

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The Future. Celebrities are taking to Airbnb and Booking.com to put up their homes for rent. Don’t worry, names like Martha Stewart and DJ Khaled aren’t hurting for cash — it’s just a new marketing push for short term rentals. And, the stays are totally legit… which points to a future where rentals are singular experiences in and of themselves.

Blockbuster rentals
If you’ve ever wanted to crash at a celebrity’s home, now you can.

  • Martha Stewart put up one of her seven homes up for a one-night rental for a Thanksgiving-themed stay that included a guided-tour of the 150 acre farm, a wreath-making classroom, and brunch with Stewart.
  • Gwenyth Paltrow’s Montecito, CA estate was up on Airbnb, giving renters a plethora of Goop products and guided transcendental meditation.
  • Mariah Carey put up her Beverly Hills rental home and NYC penthouse on Booking.com… yet the penthouse was only available to reserve for a cocktail hour.
  • DJ Khaled takes the cake for wildest offering though,  putting his studio-sized sneaker closet up for rent — guests couldn’t touch the walls of sneakers, but the stay did come with a shoe-shopping trip with chauffeurs.

While you may think these stay would be insanely expensive, they’re all actually priced under $20. Why? Expert marketing from Airbnb and Booking.com to show the one-of-a-kind experiences those platforms can provide — a savvy pushback against the anti-short-term-rental narrative. You can almost hear CEO Brian Chesky taunting, “try to beat that, hotels.

Of course, the companies are paying the celebrities what they’re really owed — a number as locked down as the NDA that guests have to sign to stay at these A-list listings.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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