Cheers wants to reshape online dating by bringing back a tried-and-true tradition — letting your family and friends set you up.
Why It Hits: With young people valuing friendships over relationships, offloading matchmaking to their opinions seems like a natural step — potential dates are vetted by people they trust (nothing more attractive than a curated recommendation).
Between The Profiles: Cheers founder Sahil Ahuja says that Cheers is a mix of Hinge and Instagram.
When users sign up, the app asks them several get-to-know-you questions, like if they drink and where they went to school.
The Instagram part: Once onboarded, users can add their contacts, where they can then post pictures of you and tag you. People who follow your contacts can find and message you if interested.
The Hinge part: Users can swipe independently, or friends can swipe on behalf of their mutual contacts.
The app launched last month in beta on iOS, starting as a “New York City-focused, invite-only platform and focused for now on South Asian people,” per Fast Company.
The Closer: Nearly 80% of millennials and Gen Zers are burnt out with the frustrations of online dating — too many choices, too much ghosting, too few genuine connections. So, allowing mutual connections to… well… connect you adds a layer of accountability between both parties. No one wants to embarrass a family member or friend. Because of that, expect Cheers to take off with people looking for a serious relationship, not a hookup.
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