Together with
The Future. Dude Perfect — the trick shot group comprised of Tyler Toney, Garrett Hilbert, Cody Jones, and twins Cory and Coby Cotton — has launched a streaming service for their content called (you guessed it) Dude Perfect. If the economics no longer make sense to house content exclusively on YouTube, watch as more popular creators look to build their own platforms… taking their fans with them.
Influencer programming
The creator economy streaming wars are upon us.
- The Dude Perfect streaming service was created in collaboration with Canadian media company A Parent Media Co., which runs the AVOD streaming service Kidoodle.TV.
- It features all of the group’s YouTube videos, plus other exclusive videos and interactive content.
- The service is available as a channel on Roku, Apple, Android TV, Samsung, Vizio, and VIDAA. It’s also available as an app for both iOS and Android devices.
Dude Perfect is one of the most popular creator groups out there, with 60+ million YouTube subscribers and clocking over 150 million views per month, according to Tubefilter. They’ve even partnered with Amazon on Prime Video’s coverage of Thursday Night Football, acting as an alternative game commentator.
With the streaming service, Dude Perfect is just another example of major YouTube stars stepping away from the platform that made them famous to make more money, as Rooster Teeth recently did with their animated shows.
Sometimes, striking out on your own and catering to superfans is the only way to continue growing ad revenue.
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