The Future. Started by Mondo vets Eric Garza, Mitch Putnam, Spencer Hickman, and Mo Shafeek, Mutant is the newest (and potentially best) name in pop-culture collectables like posters and vinyls. Thanks to younger audiences turning brands like A24 into unexpected merch powerhouses, traditional studios could look to Mutant’s expertise to capture the zeitgeist.
Handcrafted pop culture
Mutant is picking up where Mondo — arguably the formative brand of pop-culture collectables over the past two decades — left off.
- Mutant is an independently-run arm of Elijah Wood and Daniel Noah’s SpectreVision — the production company behind genre favorites like Mandy and Cooties.
- Like Mondo, it’ll make limited-edition posters, vinyls, apparel, toys, and other collectables from some of the biggest artists in the industry.
- Unlike Mondo, it’ll merge into some new lanes, like anime/manga and fine art, and use more sustainable materials and packing processes.
- Additionally, it’ll make an entrance into the experiential space, starting with a screening of Josie and the Pussycats featuring key cast and crew.
As both fans and artists proclaim their allegiance to Mondo’s former leadership (it’s a whole drama), Mutant may have no problem finding early success.