Gen Z has an early bedtime

Together with

The Future. Although experts say that people really only need seven to nine hours of sleep per night, Gen Z is inching towards ten hours… and going to sleep early to accommodate. The new sleep schedules are a byproduct of hybrid work schedules, a lack of spending money, and a focus on health and wellness… all of which may force nightlife culture to start the moment the sun sets if it hopes to attract a younger crowd.

Cozy culture
Sorry, night owls… it’s apparently now cool to go to sleep early.

  • A 2022 study found that people in their 20s are getting an average of nine hours and 28 minutes of sleep per night — an 8% increase from 2010. (People in their 30s and 40s posted smaller increases.)
  • Naturally, that means bedtimes are getting earlier — an analysis of two million Sleep Number smart-bed customers between the ages of 18 and 34 went to bed at 10:06pm on average.
  • The reason for the shut-eye surge is twofold — young people are way more aware of the link between sleep and health, and the #SoftGirl trend (2.9 billion views) has made turning in early a viral sensation.

Businesses are already trying to accommodate for the earlier bedtimes. Reservations for restaurant seatings between 4pm and 6pm now make up 31% of all reservations on Yelp.

We guess happy hour is just regular ole dinner now.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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