The Future. Although experts say that people really only need seven to nine hours of sleep per night, Gen Z is inching towards ten hours… and going to sleep early to accommodate. The new sleep schedules are a byproduct of hybrid work schedules, a lack of spending money, and a focus on health and wellness… all of which may force nightlife culture to start the moment the sun sets if it hopes to attract a younger crowd.
Sorry, night owls… it’s apparently now cool to go to sleep early.
- A 2022 study found that people in their 20s are getting an average of nine hours and 28 minutes of sleep per night — an 8% increase from 2010. (People in their 30s and 40s posted smaller increases.)
- Naturally, that means bedtimes are getting earlier — an analysis of two million Sleep Number smart-bed customers between the ages of 18 and 34 went to bed at 10:06pm on average.
- The reason for the shut-eye surge is twofold — young people are way more aware of the link between sleep and health, and the #SoftGirl trend (2.9 billion views) has made turning in early a viral sensation.
Businesses are already trying to accommodate for the earlier bedtimes. Reservations for restaurant seatings between 4pm and 6pm now make up 31% of all reservations on Yelp.
We guess happy hour is just regular ole dinner now.