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The Future. Luxury brands are keeping a close eye on the rollout of the Apple Vision Pro, which may not just be one of the most incredible tech innovations of the decade but also the device that finally makes wearing big, techie goggles on the daily a normal occurrence. If enough people have them strapped on their faces while out in the world, don’t be surprised if virtual clothing starts to become a mainstream trend.
Luxury lens
The Vision Pro may be the next accessory that transforms the runway.
- Every Apple device in recent memory has become a fashion statement in some way, including the Watch, the Airpods Max, and, ironically, the wired Apple headphones.
- Luxury brands have jumped on the bandwagon, with designers like Michael Kors, Hermès, and Ted Baker offering high-end alternatives to Watch bands or carrying cases.
- German brand BandWerk is wasting no time getting started on accessories for the Vision Pro — a line of headbands, including one made of Italian leather, will be available soon.
Top style journalist Max Berlinger says that Apple has always been “fashion-adjacent.” And that vibe may also extend to its apps — luxury ecommerce platform Mytheresa has a VisionOS shop that transports customers to Paris and Capri, while Swatchbook’s Remix app lets designers send clients a 360-degree rendering of items that they can literally walk around.
It looks like the boundary between hardware and software is already blurring.
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