New kids make money with old threads
The Future. Depop is minting some Gen-Zers as entrepreneurs, bringing in enough revenue to pay the bills through a mix of thrifting and self expression. As Depop becomes more popular, top sellers could use the platform to jumpstart their own fashion labels.
The Depop royalty
Some Gen-Zers have figured out the algorithm for selling vintage clothes on Depop.
For example, Chelsea Aves (17), who has more than 850 items listed on her page, makes around $500-$1,500 a week, which she uses to pay for community college.
Depop’s senior community-development manager, Mary Findley admitted that case studies like Aves’ are common, with many starting their shops in the middle of the pandemic.
Makes sense when, out of Depop’s 26 million-strong user base, 90% are under the age of 25.
Some, like 24-year-old Bella McFadden, have even become millionaires.
Closet entrepreneurs
Depop reported that the number of items sold on the platform was up 30% last year, bringing in a company revenue of $70 million. That success powered a $1.6 billion acquisition by Etsy. Expect a crossover between the two companies to be in the running.
And even the celebrity class of Gen-Z is taking notice. Olivia Rodrigo opened her own Depop store to sell items from her own closet and from her music videos.
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