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The Future. Influential fashion publication Highsnobiety is opening its first permanent retail store in Berlin on March 1st that’ll “bring all our digital projects to life,” according to CEO David Fisher. Considering that brand partnerships are one of the biggest revenue drivers of Highsnobiety, more retail brands may focus on curating experiences to sell products.
Fit strategy
Like its online store, Highsnobiety’s Berlin shop will have products from up to 100 different brands across luxury, streetwear, and beauty… and it also wants to be a hub of fashion experiences.
- It’ll have numerous activations, including launches of the brand’s print magazine, brand-sponsored parties, and events for designers and local cultural leaders.
- It’ll also do collabs around high-profile events in the city, including Berlin Art Week and the European Football Championships.
Highsnobiety believes that the community events will attract top brands to treat the store as the launchpad for products that connect with fashion and streetwear diehards.
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