McDonald’s serves up an anime redesign

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The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants to be in on the joke.

Welcome to WcDonald’s
After appearing in anime and manga like Cowboy Bebop and Cat’s Eye, WcDonald’s is becoming a reality.

  • Each restaurant will transport customers to an anime world via “360-projection mapping and immersive tabletop projections.”
  • The visuals are inspired by four anime shorts commissioned from Japanese animation house Studio Pierrot (Naruto), which are accessible via a QR code on the food’s packaging.
  • There’ll also be four digital mangas that’ll be released weekly, illustrated by artist Acky Bright, who’s done work for DC Comics and The Gorillaz.
  • The restaurants will have a set menu and a new savory chili sauce… and all food packaging will have illustrations of manga that the fictional restaurant has appeared in.

WcDonald’s is rolling out in 30 markets worldwide and will last until March 18th. You can reserve a table on WcDonald’s website or on OpenTable… just in case you’re hungry to get in on the action.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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