Together with
The Future. Hot Ones, the genius yet modest interview series where celebrities answer deep-dive questions while eating very hot wings, has hit 300 episodes — proving to be a runaway success of last decade’s pivot to digital video. With the brand expanding its ambitions with a wings-and-sauces-for-all dining footprint, Hot Ones may soon take on Buffalo Wild Wings and Wingstop for fast-casual glory.
Brand backdoor
Hot Ones is on a, well, hot streak.
- The show, created by Chris Schonberger and produced by Complex, has over 8.6 million followers across socials and has gobbled up billions of views across YouTube and TikTok.
- That’s thanks to the potent mix of its almost game show-esque nature, its evolution as “a badge of honor” among celebrities, and host Sean Evans’ thoughtful interview style (he’s also eaten over 3,000 chicken wings).
- Hot Ones has become one of the most important stops on press tours — a reputation kicked off by early guests like Kevin Hart and Charlize Theron and capped by Cate Blanchett’s stop on her Oscar tour last year.
Now, Hot Ones is taking it another notch up the Scoville Scale (IYKYK). It’s partnering with Grubhub to deliver its wings in the NYC area — all slathered in the brand’s namesake sauces (which are also available at retail).
Who’s hungry?
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