Instagram wants to make finstas official

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The Future. Instagram is about to give everyone a finsta — a separate account for secret use — with its in-the-works “flipside” feature. If rolled out widely, flipside could propel Instagram into a movement for a more private social media ecosystem and create a feed that’s intrinsically free from influencing.

Circle of trust
Reverse engineer Alessandro Paluzzi discovered Instagram’s finsta development.

  • Flipside accounts exist as part of a user’s normal account — they simply need to swipe down on their profile to switch over to their private flipside profile.
  • Like the “Close Friends” feature for Stories, flipside accounts allow users to share posts with a pre-selected group of followers.
  • There also seems to be a “remove everyone” button, so users can start their flipsides over from scratch.
  • And, yes, Instagram’s typical community guidelines will still apply to flipsides.

We guess we finally have an answer to US Senator Richard Blumenthal’s hilarious question to Instagram’s head of global safety Antigone Davis: “will you commit to ending finstas?”

No, Instagram is just getting started.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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