Instagram can’t stop the rise of news influencers

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The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing.

The post paper
Instagram is begrudgingly making headlines.

  • News accounts have soared in popularity, with 16% of US adults regularly getting their news on Instagram — more than TikTok and YouTube.
  • Accounts like Mo News, News Not Noise, Sharon Says So, and Roca News — many from former high-profile journalists — have amassed hundreds of thousands to millions of followers by breaking down the news on Instagram.
  • Why the engagement? Users seem to prefer curated, bite-sized takes on headlines that they can comment on and share… all on a platform they’re already using.

Ironically, the news account growth comes as Instagram has stopped recommending political content on the platform after Meta found itself at the center of several controversies. The algorithmic change has had an effect — a study by social media management firm Dash Hudson found that the posts of 70 major news accounts have dropped 26% weekly.

As expected, news influencers are not happy about that news.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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