Issa Rae wants to lift up a new generation of creators

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The Future. Just this past week, multi-hyphenate talent Issa Rae helped start two new programs designed to find, finance, and support diverse creators in both Hollywood and the digital creator economy. As Hollywood struggles to train a new generation of film and TV talent behind the camera, the majority of working young creators in 10 years may have graduated from one of Rae’s programs.

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Issa Rae wants to help people find success the way she did — getting discovered by fans online.

  • She’s partnered with Tubi on a “fan-fueled studio” called Stubios, which will let select viewers vote to greenlight projects from aspiring filmmakers and showrunners.
  • Rae will provide personal mentorship to the chosen filmmakers and additional creative and production support via her company, ColorCreative.
  • She’s also launched Ensemble, which plans to help connect digital creators (it’s already working with 50) with top brands (Chili’s, Popeyes, and Pepsi are launch clients).
  • Ensemble has struck a deal with Snap to expand its 523 creator accelerator program, provide mentorship to creators, and give production support.

Somehow, Rae is still finding time to make movies and shows herself. She’s producing a buddy comedy film at TriStar that comes from alums of her Rap Sh!t Max show that’s set to star Keke Palmer and SZA in her Hollywood debut.

That project was developed at Sony’s CoCre Lab — a partnership between ColorCreative and Columbia Pictures to incubate emerging diverse talent. See a trend here?

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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