John Legend wants you to know what’s good

Together with

The Future. Musician and entrepreneur John Legend and renowned photographer Mike Rosenthal are finally going public with their Yelp competitor, It’s Good, which hopes to be a recommendation platform that’s free of the negativity on the internet. Peppered with a social networking capability, It’s Good may be one of the few places left online where highlighting anything but yourself is the whole point.

Legendary picks
When it comes to looking for dinner and hotel recommendations, John Legend only wants good vibes.

  • Legend and Rosenthal’s It’s Good aims to be the more curated version of Yelp and Google Reviews.
  • It’ll focus solely on recommendations, not starred reviews. So, if you have nothing good to say, It’s Good won’t let you say it.
  • The app will algorithmically serve recs from friends, as well as from celebrities, critics, influencers, and public figures (catering to the creator economy).

It’s Good has already raised $5 million from Lightspeed Ventures, Momofuku restaurant founder David Chang, and actress and The Honest Company founder Jessica Alba. Chang, Alba, actress Minka Kelly, and NBA player Harrison Barnes are already users. (The app, which stealthily launched in March, is currently invite-only.)

For now, Legend and Rosenthal say the app will be indefinitely focused on growth… but hint partnerships in the food and hospitality industries will likely be revenue drivers, as well as a potential reservation-booking feature à la OpenTable.


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