Karat posts pay transparency for influencers

Together with

The Future. By culling millions of data points, creator credit-card company Karat Financial has rolled out a free tool that allows creators to compare their earnings against other similar creators (anonymized, of course) and industry averages — the first tool of its kind. Dubbed “Karat Insights,” the feature may become key for creators of all shapes and sizes to negotiate brand deals and apply for business loans.

Creator audit
Karat is about to influence how influencers get paid.

  • Karat Insights breaks down their income by platform (TikTok, YouTube, Instagram, etc.) and brackets (ads, brand partnerships, subscriptions, etc.).
  • Since creators have to link their financial information to Karat to access the tool, Karat credit-card signups will likely skyrocket… giving the feature even more data to work with.

What can someone with a million followers on different platforms expect to make per year? The median ad revenue on YouTube is $90,025. The median total income on Twitch is $542,208. And the median income on TikTok from the Creator Fund is… $473.

The more you know.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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