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The Future. Launched yesterday in beta, Mantel is both a social media platform and an original content hub for collectibles of every kind. Considering the industry is supposed to balloon past $1 trillion by 2033, Mantel could transform into a key player for connecting amateur collectors with willing investors.
Hobby hub
Brent Montgomery’s Wheelhouse and Alexis Ohanian’s Seven Seven Six have started what’s possibly the ultimate hub for collectors.
- On Mantel, collectors can build community with one another, talk with experts, and even watch or listen to content around their favorite collectibles.
- It’ll initially focus on sports cards, trading cards, and memorabilia but will soon expand into comics, cars, watches, and everything else.
- The company has already raised funding from investors like Steve Aoki’s Aoki Labs and Gary Vaynerchuck’s VaynerFund and has tapped Evan Parker, the former GM of The Athletic, as CEO.
As the era of broad social media evolves into an ecosystem of niche communities, it seems inevitable that one focused on collectibles (or alternative assets for the investing crowd) would get created. In the US alone, 72% of millennials and 76% of Gen Zers consider themselves collectors — the same generations that traded Pokémon cards on the playground for clout.
Now they’ll have a place to really show off that first edition Charizard.
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