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The Future. WPP, the largest ad agency in the world, is partnering with Nvidia on a full AI makeover with the hope of making a lot more content for much cheaper. Quality questions aside, the push for AI-generated ads could set a precedent of cutting humans out of commercial production and putting far more work in the hands of fewer creatives.
Advertising assembly-line
Apparently, AI is the new ad man.
- WPP is tapping Nvidia, which just hit a $1 trillion market cap due to AI bullishness, to give creative teams access to generative AI tools and infrastructure.
- The tools would be able to source images from databases like Adobe and Getty Images.
- With AI, WPP’s hope is that it can create full ad campaigns “more efficiently and at scale” — i.e., quicker, cheaper, and much more of it.
So, what does that actually look like? A demo from Nvidia CEO Jensen Huang showed an AI generation of a car driving through a desert and noted how that car could be put in different cities or terrains with a few clicks. To WPP and Nvidia, that means a suite of commercials are created that service different regions — the car is simply a template.
And if you want to customize that content for different socials, the AI will apparently be able to do that too.
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