Together with
The Future. The annual “Global Entertainment & Media Outlook” report from accounting firm PwC details some trends worth paying attention to in movies, TV, gaming, and music. If companies take the report’s call that investments in AI and advertising could unlock new growth, expect the next winners in entertainment and media to leverage AI to become the ultimate content-and-ad-targeting engine imaginable.
Money on the mind
Some highlights from the report:
- Box-office revenue isn’t expected to fully return to pre-pandemic levels until 2026 (a year later than expected), and while revenue will keep growing, actual admissions seem permanently lower by about a third.
- Streaming growth is already peaking, which means companies will work even harder to profit from advertising, bundling, and consolidation.
- Ads will be a major revenue driver moving forward, with revenue expected to surpass $1 trillion by 2026. Ads are expected to account for 55% of the sector’s growth over the next five years.
- Music demand will continue to grow as live-music revenue grew 26% over the last year, accounting for over half of the overall music market.
- Gaming is seeing the biggest growth of any market, with revenue set to surpass $300 billion by 2027 — double that of 2019.
Additionally, PwC says that if companies hope to unlock even more growth in the future, the winning formula may be learning how to best leverage AI and ads, which could “inspire a wave of business model reinvention.”
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.