Together with
The Future. Music management legend Scooter Braun is officially putting his representation days behind him, focusing his efforts on his C-suite role at HYBE America — the American arm of K-pop powerhouse firm HYBE. Considering his track record of launching unknown acts like Justin Bieber and Ariana Grande into superstardom, expect a new crop of Korean artists to start ruling the charts under Braun’s guidance.
Ending the day-to-day
Scooter is scootin’ away (sorry, we had to) from the artist management services that made him one of the most influential people in music.
- He posted on Instagram that he was officially doing so to focus on his role as CEO of HYBE America and board member of HYBE.
- The announcement comes after a year in which many of his top clients, including Bieber, Grande, and J. Balvin, left him (and sometimes returned) because of alleged unavailability.
- Moving forward, his SB Projects firm will be run by longtime partners Allison Kaye and Jennifer McDaniels.
Braun, who’s spent 23 years in management, has been teasing a step back from management for two years, especially after he sold his Ithaca Holdings (which controversially purchased Taylor Swift’s masters from under her) to HYBE for $1.05 billion.
With his absence, many in music might be wondering: who will be the next Scooter Braun?
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