Clay organizes the modern friendship

The Future. A new platform called Clay wants to be the “home for your people” — a one-stop shop to aggregate all online information about your contacts through social media, email, calendars, and iMessage. As more and more people meet online, Clay may be a smart way to stay organized in the digital age — keeping track of contacts you’ve never met in person and acting as an archive of online communications.

Relationship refresh
A startup called Clay wants to be the digital hub for maintaining friendships.

• Clay is a platform that aggregates all of your friends’ social media accounts into single profiles.
• It then autofills their personal and work information in an easy-to-view list.
• It also syncs up with your calendar and email to create a one-stop-shop to communicate with friends across multiple platforms.
  • Clay can also determine how you met a person (if you did so online).
• Users can then set follow-up reminders, add notes about communications, or organize profiles into groups.
• The platform can also connect to a user’s iMessage and pull relevant information for its profiles.

Clay, which recently raised $8 million in funding, is available as a web, desktop, or mobile app. The service currently costs $20/month, but the company is planning to roll out a free version in the near future.