TheFutureParty
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The Future. Companies have long endeavored to make the most revenue by noticing trends early, betting on them and expanding them for the mainstream in order to capitalize on a larger audience. But now, there’s a new consensus on the smartest growth strategy: focusing on “microtribes” with very specific interests and loyalties, which means that […]
The Future. California’s shrinking Salton Sea lake bed has a surprise — 18 million metric tons of lithium suspended in its hot geothermal brine, which is the biggest concentration in the world. The mining could put EV adoption in the US back on track by drastically lowering the price of vehicles. Drought power-upThe discovery of […]
The Future. As more people find comfort in romance novels, bookstores servicing readers’ passion for lusty literature are appearing all over the US. If this trend continues, we can expect new love stories that defy old-fashioned tropes and stereotypes to capture the zeitgeist. Head over heels for escapismPeople love to read about love, reports Axios. […]
The Future. Compared to the 2022 Super Bowl, which was dubbed the “Crypto Bowl” due to its abundance of crypto ads, this year’s Big Game had fewer AI-led commercials despite the AI hype. If new technology has the potential for embarrassing mistakes, brands may avoid investing in Super Bowl ads for that tech until it’s […]
The Future. The Super Bowl is not only the biggest sporting event in the country, but it’s also the biggest marketing event, with competition over who has the best ad as fierce as any team rivalry. With Usher headlining the Halftime Show and Taylor Swift making general headlines, a record number of female viewers will […]
The Future. Cerulean, a new orbital monitoring platform, is set to revolutionize ocean conservation by enabling more effective detection of marine pollution — and holding culprits accountable. This innovation signifies a huge leap in environmental protection efforts and could transform the detection game. Nautical copsCerulean is disrupting the ocean pollution monitoring game. The big blue Cerulean’s […]
The Future. The Sundance Film Festival has long provided a way for brands to experiment with new marketing approaches — seemingly inspired by the films themselves. As the lines between art, branding, and fashion blur even more, there may be an opportunity for brand activations to become a more integral part of a film’s rollout […]
The Future. Etsy wants to make gift-giving easier with a new feature called “Gift Mode.” Considering that 75% of Americans think giving good gifts is important but 64% say it takes a lot of effort (per Etsy’s research), “Gift Mode” could be the ecommerce platform’s stand-out product that finally brings it out from under the […]
The Future. Once a shelter from COVID’s stock market doldrums, the alternative asset collector boom is, by and large, over. In its place is a return to classic stocks and bonds… which could leave the collectibles markets to the people who truly love them. As the market corrects, those true collectors could soon find bargain-rate […]
The Future. The EV revolution isn’t turning out to be as radical as automakers and policymakers had hoped — which is turning attention back to hybrids as a necessary middle ground for reducing tailpipe emissions and meeting customer demand. With ambitious environmental targets coming within the next decade, car companies may transition all gas-powered fleets […]