Nike uses future tech to highlight its past
To celebrate its 50th anniversary, Nike dropped an AR installation in 11 of its stores worldwide to “highlight the spirit of DNA (Department of Nike Archives).”
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The Edit Ldn opens a sneaker shop in Bloktopia
The Edit Ldn is opening the first ever sneaker store in the metaverse.
EQLZ drops a metaverse sneaker accelerator
EQLZ is minting the first sneaker accelerator in the metaverse with “EQLZ Society,” giving NFT holders the ability to turn their designs into physical shoes.
The sneaker-reselling market gets scuffed up
Like all asset and alternative asset valuations, the high-priced, limited edition sneaker-resale market has taken quite a tumble over the past few months.
Tommy Hilfiger will simulcast NYFW show in Roblox
Tommy Hilfiger is going physical and digital for its runway show at New York Fashion Week with a live recreation in Roblox.
Nike drops real shoes with its NFTs
Nike’s RTFKT is releasing real-world versions of its virtual “Space Drip” line — the company’s first simultaneous physical and digital sneaker.
Harry Styles fronts a Gucci collab
Harry Styles is bringing his eclectic fashion chops to Gucci with a new line called “HA HA HA.”
SoleSavvy unboxes COLLECT resale platform
SoleSavvy dropped its COLLECT sneaker marketplace for its members
Nike and RTFKT Studios drop digital Dunk
Nike and metaverse sneaker creator RTFKT Studios are dropping the first of Nike’s new line of CryptoKicks, the Dunk Genesis.
Rares turns sneakers into stocks
Rares is acquiring rare, high-value sneakers so that they can turn them into “mini-companies” users can invest in for as low as $25.