TheFutureParty
A Community-based Media Company
The Future. Three years after going public to much media fanfare, Endeavor is going private once again, thanks to a buyout from majority stakeholder Silver Lake Management. With rival CAA locking up a $7 billion sale to Artémis last September (instead of going public), Hollywood agencies may be cooling their IPO dreams in favor of […]
The Future. Bedford Media, the company run by Karlie Kloss and her billionaire husband Joshua Kushner, are reviving LIFE Magazine for the modern era. Coupled with its acquisition of fashion-centric i-D Magazinelast fall, Bedford may be trying to build a magazine empire that defines mainstream culture amid one that’s become fractured due to social media. […]
The Future. The Creators Guild of America (CGA) hopes to piece together the potentially millions of people involved in making some of the biggest hit videos on the internet with a new platform called “Mosaic.” Once the database becomes populated, it may become a key tool for BTS talent to score jobs outside of their […]
The Future. The rapid evolution of generative AI is causing major concerns for creators about the technology replacing human creators’ jobs and extracting from their hard work. More and more creators are looking to limit or stop their use of AI tools, but it ultimately might not be enough to stop the tide of technology. […]
The Future. Maintaining consistent engagement on social media is increasingly feeling like it’s out of creators’ control… so they’re launching newsletters and blogs as a way to own their audiences. As many of today’s popular creators start to age out of the content that made them go viral, newsletters and blogs may become one of […]
The Future. In the wake of TikTok’s imminent forced sale or ban in the US, the company is hoping that a Justice League of teen users can turn the tide. Whether or not the council makes any ultimate impact on how the app operates is yet to be seen, but don’t be surprised if every […]
The Future. The social media platform has transformed from a conventional professional network to a bonafide content engine, as creators flock there to grow their audiences and stay relevant in the era of remote work. This evolution may not only accelerate the rise of the LinkedInfluencer but also that of LinkedIn-focused agencies. The platform of […]
The Future. Roblox is continuing its transformation from a Gen Z-focused social-gaming platform to a full-fledged social media platform with the launch of a Creator Fund. Mimicking similar strategies as TikTok, Reels, and Snapchat, the Fund could be an incubator to make Roblox truly an all-ages platform. Building short-form contentAs its users age, Roblox is […]
The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could […]
The Future. TikTok is going full force to reward creators who regularly post videos over a minute long in a bid to make the platform more than a hub for short-form content. Considering the push by creators, Apple, and TikTok to also make horizontal videos a thing, TikTok could soon become more of a direct […]