TheFutureParty
A Community-based Media Company
The Future. TikTok Shop is starting to go viral through both traditional sales and live streaming. While it’s still a far cry from China’s $500 billion in social commerce sales last year, TikTok’s hold on 150 million users in the US could make it the first de facto Amazon competitor in the domestic ecommerce space… […]
The Future. WSJ found that ads from brands like Disney, Walmart, Pizza Hut, Bumble, and even WhatsApp itself were served in between videos portraying child sexualization and adult film content on Reels… and users would see this content by simply following youth-oriented accounts. The test shows that the race to catch up with TikTok (and […]
The Future. These days, every social platform wants to be more like Discord or Reddit — places where people can gather with like-minded folks and find entertainment, belonging, and support. They also want to put creators at the center of those communities. But it’s a trend far bigger than just the creator economy, encompassing industries […]
The Future. YouTube is giving users the ability to generate “original” song clips with AI and the voices of top artists like Charli XCX and John Legend. While the feature will likely open up Pandora’s Box on the eventual creation of a legion of deepfake songs (you know people are going to hack this), YouTube […]
The Future. During the pandemic, Gen Zers engaged with cleaning in a way they hadn’t done before, giving rise to #CleanTok (currently the largest community on TikTok). Now, TikTok and Unilever are partnering on two campaigns — the #CleanTok Awards that honors creators and an animated video series that reimagines Unilever products as soap opera […]
The Future. A new app called Whatever gives users all the tools to plan and ideate dates (except actually landing them the dates). The hope (and original plan) is to help people get off the group chat and into the real world. As message-based social networking takes off, platforms that are able to inspire the […]
The Future. Meta is pushing for WhatsApp to come out of Facebook and Instagram’s shadows to potentially become the future core app of the company. Although it faces competition from iMessage, Signal, and Telegram, WhatsApp could distinguish itself by becoming the go-to app for the social-media-to-private-community-messaging shakeup — making WhatsApp the Facebook of the 2020s. […]
The Future. The great Martin Scorsese is a TikTok influencer thanks to his daughter Francesca. It’s showing the world a different side of the legendary filmmaker and endearing him to a new generation of fans. While that hasn’t necessarily translated into box office success for his Apple-backed epic, Killers of the Flower Moon, it may […]
The Future. BuzzFeed is in final talks to sell Complex Media to social shopping platform NTWRK at a fraction of the price it bought it for just a few years ago. The discount deal isn’t a knock on Complex (which is a rare profitable digital media brand) but instead shows the pressure BuzzFeed is under […]
The Future. BeReal’s moment seems to already be over, with usage cratering 61% this year (which BeReal disputes). BeReal was what many expected it to be: a trend. And that’s because social media is really good at three things: connection, entertainment, and stalking. BeReal’s sidestepping of those three tenants may have built an expiration date […]